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Colorful Lights


A multidisciplinary and international group of experts providing insights beyond the usual

Jorge Emilio Alfonso, MBA
Founder and Director

Jorge is a specialty pharmaceutical professional with +17 years of experience within the Pharmaceutical, Biotech, and MedTech industries and with a focus on HEOR, Market Access, and Pricing & Reimbursement.

He has an MBA in economics and have participated in the launch of several innovative products worldwide. His expertise covers 

value-based pricing, market access and HTA processes, quantitative decision making, product launch and go-to-market strategies, and health economics (RWE, evidence synthesis, modelling …)

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Cathy Surmont, BSc
Co-founder and Operational Manager

Cathy is an experienced professional with an international career of more than 15 years across different industries including consultancy, hospitality-, and aviation industries. 

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Muhammad U Mirza, PhD
Senior Scientist - Director of the CADD services
  • ​Extensive experience in the development and implementation of computational drug design and discovery methods

  • A broadly-trained computational chemist with over eight years of experience in driving hit-to-lead optimization

  • Experience in implementing Machine Learning models in drug discovery, experience with KNIME workflow and Python

  • He received his PhD in Pharmaceutical Sciences from the KU Leuven in Belgium

  • He has published more than 45 peer-reviewed journal articles

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Kanzal Iman, PhD
Computational Biologist and Sr Manager
  • Trained as a bioinformatician and data analyst

  • Expertise in the Design and Development of Proteomics Software (Computational Proteomics) & Computational Structural Biology (In silico Protein Structure Prediction)

  • She received her PhD in Biomedical Informatics from the Lahore University of Management Sciences | LUMS, Department of Biology

  • Expertise in the use of software such as MATLAB, R, GitHub, UCSF Chimera and Schrodinger

  • She has published 9 peer-reviewed journal articles

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Dr. Evans Omondi, PhD
Expert in Applied Mathematics

Dr. Evans holds a Ph.D. in Mathematical Biology, MSc. in Mathematics, MSc. in Mathematical Sciences, and B.Sc. in Applied Statistics with Computing. He has acquired cross-sector experience in industry, public service, and academia and has a broad background in the application of mathematical modeling applied to biology, with expertise in dynamical systems and stochastic processes for modeling HIV and other infectious diseases. His research publications focus on disease and epidemiological modelling and predictive data analytics and machine learning. 

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Feroz Khan, PhD
Senior Consultant

Dr. Feroz holds a doctorate in the numerical analysis of the stochastic partial differential equations from the Central South University, China. Earlier, he obtained Master’s degree in Computational Mathematics from Comsats University, Islamabad. Further, he has published several research papers on the numerical analysis of the stochastic partial differential equations in reputed international journals. 

He is interested in  exploring numerical techniques for simulating differential equations employing a machine learning approach. 

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Jorge Rafael Alfonso, BSc
Talent Acquisition

Experienced HEOR consultant with a passion for optimizing healthcare outcomes through innovative solutions. With over 10 years of experience in the pharmaceutical industry, he brings a wealth of knowledge and expertise to the table. As a member of the team at PHARMAECONOMICA, he has a proven track record of delivering results and improving patient outcomes. 

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